Have strong beliefs, but weakly held

Peter is an economist at heart, and with that he brings with him his passion for data and looking at the problem with the right lens.

Prior to joining BlueChilli, Peter joined as a Co-Founder at Skincarisma, a skincare analytics platform which is built to empower people to make the right purchasing decision for anything skincare. As the growth/data guy, he was instrumental to helping it grow to where it is now, a platform with over 80 thousand people using it monthly.

Before his startup endeavour, he worked at AFFINITY as the sole business/data analyst, where his data work has won several awards all across the APAC region. Notable ones include Best Use Of Data from WARC and Effies Australia.

His love of startups came about from his internships at Right Click Capital, and before that as the growth hacker at a funded startup.

When he’s not working he loves hacking on side projects together and gaming.