Marketing Analyst

Team / Join the crew / We’re hiring! | Marketing Analyst

Meet BlueChilli.

BlueChilli connects startups, investors and corporates to solve the world’s biggest problems!

BlueChilli helps talented founders build businesses using our purpose-built methodology designed to accelerate a startup’s path to launch, growth and scale.

Day-in-a-Life of our Marketing Analyst

You will be working with the Head of Marketing to help create and maintain marketing campaigns BlueChilli and the portfolio startups. You will also be tracking the performance of these campaigns and the performance of the BlueChilli brand across our digital assets. You will also be working with our Program Directors to push out campaigns across social networks. You will also be providing data-driven marketing strategies and recommendations where required.

Key Tasks & Responsibilities

  • Manage and monitor traction of campaigns, using tools such as Google Analytics, AdWords, MixPanel, Mailchimp, survey providers, and retargeting suites, etc.
  • Assist the marketing services manager to ensure analytics are set set up across all marketing channels to monitor. relevant end goals.
  • Research and recommend  future optimisation opportunities for campaigns
  • Set up reporting dashboards and ongoing reporting for team and board
  • Analysis of marketing goals and touch points including customer lifecycle, products, details and path to purchase/ subscription and application
  • Setup and monitor split testing and growth hacking campaigns, utilizing marketing automation where applicable
  • Clean-up of existing customer and communications data

Type of projects you’ll be working on…

BlueChilli has more than  100 startups in our portfolio.  We work on a range of startups and businesses, such as:

You have experience in….

  • Implementing and managing  paid and organic campaigns using platforms such as Google Ads and social media platforms  
  • Monitoring and managing customer budgets
  • Development of Marketing reports and analysis
  • Experience with implementation of custom audiences and setup of remarketing pixels
  • Managing and reporting on social media accounts across various platforms (such as facebook, instagram and linkedin)
  • Some SEO knowledge / experience
  • Marketing cost analysis - using information such as  cost per acquisition (CPA), cost per click (CPC), audience reach and conversion Monitoring of target CPA, CPC and conversion rates to be reported to Marketing Service Manager.

It would be extra awesome if you also had…

  • Startup, incubator or accelerator experience or
  • Ability to work with limited resources and changing priorities

You are…

  • A quick decision maker
  • A passionate problem-solver
  • Great at taking people on the journey to understand your conclusions
  • Able to take abstract ideas and convert them into actions.
  • Confident in your abilities, but eager to learn from the team around you.

If you do a good job…

There is a lot of room for growth in this role! We have a few pathways for success at BlueChilli; from leading the Marketing Services team, or whether you see this as starting point for your own startup endeavours. The future is up to you!

We have….

FLEXIBLE WORK ENVIRONMENT - We have very deliberately built the dream team of innovation heavy hitters. We take this task seriously! Everyone in the team is so fantastic that they could choose to work anywhere they please. We take great pride that they choose to do their best work here. It is our job to make sure that this choice is the easiest one they have to make!

AWESOME OFFICES - The BlueChilli office is the veritable wishlist of any startup founder or tech pro. The Sydney headquarters is decked out with everything you could need to boost creative confidence and experimentation. Our workspace welcomes four-legged companions, too!

FREEDOM & AUTONOMY - Work-life balance is crucial at BlueChilli. The team has taken big steps to ensure everyone can bring their best selves to work. Starting with  flexible work environments, including both complete flexible hours and the ability to work from home at a moment’s notice. Giving everybody the freedom to own their time, we ensure that each and everyone in our team is working from the place that makes him or her the happiest.

AWESOME DAY -  BlueChilli gives everyone a yearly AwesomeDay - a whole day free to use on anything they choose to. This day doesn’t count against annual or sick leave. It’s a free day to use for inspiration, recharging or simply enjoying life!

INCENTIVE PROGRAM - BlueChilli is making investments in ensuring the the team and broader ecosystem is the best in the world. With newly appointed Heads of Diversity and Culture, both hires are tasked with making BlueChilli the best place to work in the world for everyone, everywhere. We’re on our way!

Maybe this role is not for you if….

  • You are not comfortable with incomplete information - startups deal with uncertainty every day
  • You need a lot of direction or structure for daily tasks - our team is very autonomous!
  • You are looking for a hierarchal team - we have a flat structure and offer individual paths of growth!

Apply here!