Tag

marketing
One of the most fulfilling parts of working as a growth marketer in the startup industry is being able to witness the extreme growth that founders can achieve in short bursts of time and effort. The curiosity that founders are able to apply to testing marketing tactics, messages and offers to various audiences and channels,...
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For around 18 months, Samara Pepperell has been BlueChilli’s social media guru – while juggling many commitments. In addition to finding the perfect pun or emoji, Samara runs a global company, competes internationally as an athlete, and keeps her 25k+ followers up to date.  These many and varied activities mean Samara has to have a...
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A BlueChilli
The first ever BlueChilli logo was awful. It turns out it’s really hard to draw a chilli in a way that doesn’t look like a kid’s crude doodle, or a crude old man’s doodle. However, the logo we have now was born from necessity, not from spending thousands with a design agency. Humble beginnings In...
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Have you ever considered why customers are choosing a competitor’s product over yours? I bet you have. I see startups time and time again say “Oh, we just need X feature” or “We just need to spend more on marketing.” But have you ever considered it might be a branding problem? There are over 1.3M...
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writing your blog
This is a blog about about writing a blog. I am going to come straight out with the fact that it took me quite a long time to actually get to writing this. The irony is not lost on me.    I get it. It’s easy to put aside writing content when you have 1...
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Next time you walk down a busy city street, pull out your smartphone, hold it down around your waist so nobody can see you’re filming, and film the people around you as you walk. When you get back to your desk, review the video and take note of how much you can tell about these...
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Most founders are surprised or think I’m confused if I describe their startup as a marketplace. They are used to thinking of marketplaces as online retail, auctions and deals sites only, not their app which connects plumbers with customer or helps singles find a date. But if/when you realise you actually have two different types...
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Choosing a brand name for your startup seems like one of the most important things you’ll ever do, and it can be a roadblock. How do you continue without first agreeing with your cofounder, spouse and dog what to call this thing? And this could really matter — you need to register it as a domain name, trademark,...
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Short answer: yes. Because: failure. First, experience tells us that about 1 in 20 startups will be successful. Next, let’s be generous and assume you and your co-founders are vastly more capable than the average bear, and you’re going to be successful on your second startup venture. If you’ve allowed your startup’s social media presence...
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