Tag

growth hacking
One of the most fulfilling parts of working as a growth marketer in the startup industry is being able to witness the extreme growth that founders can achieve in short bursts of time and effort. The curiosity that founders are able to apply to testing marketing tactics, messages and offers to various audiences and channels,...
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Most founders are surprised or think I’m confused if I describe their startup as a marketplace. They are used to thinking of marketplaces as online retail, auctions and deals sites only, not their app which connects plumbers with customer or helps singles find a date. But if/when you realise you actually have two different types...
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Having an online tech company is a kick arse way to achieve massive scale, but only if you know how to work hard at driving the right people to your site.  Yes you can spend a bucket-load on Google Adwords and build traffic to your site, but unless you have a strong content strategy, the only successful...
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