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founder’s journey
You might think you understand that the startup world is different than the ordinary world, but there’s some parts you can learn and others you just have to experience. This time we’ll be talking about the ‘Belly of the Whale’ moment of this journey. That’s the first time you realise you’re really doing this and...
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“Such custodians bound the world in the four directions…standing for the limits of the hero’s present sphere, or life horizon. Beyond them is darkness, the unknown, and danger…” Joseph Campbell What gets somebody across the threshold into startup land? As we’ve outlined in the previous instalments of this series, there’s a few needed steps and...
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So where do startup ideas come from? And why do some founders seem to do better than others? Startups, tech or otherwise, ultimately come from the problems that surround people every day. Entrepreneurial thinking is about always looking for a solution that the market might be ready to buy. Tech startup founders take that to...
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