A BlueChilli
The first ever BlueChilli logo was awful. It turns out it’s really hard to draw a chilli in a way that doesn’t look like a kid’s crude doodle, or a crude old man’s doodle. However, the logo we have now was born from necessity, not from spending thousands with a design agency. Humble beginnings In...
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Geo's initial sketch
IN THE PURSUIT OF COLOUR Melbourne has a pretty great rep for street art. Hosier and Union Lanes in the CBD are hotspots for tourists and art lovers to appreciate amazing urban creators. At BlueChilli Melbourne, we are lucky enough to have a very “Melbourne” warehouse space. We reside in a bluestone heritage listed building, on the top level...
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At the beginning, even before we apply to BlueChilli, most of us brainstorm a brand name for our startup, register a domain, setup a Launchrock page, Google Apps for email, and brief the 99Designs community on a logo. As soon as we choose a logo we like, we’re all set, right? Wrong. It fascinates me how many startup...
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