Tag

branding
Have you ever considered why customers are choosing a competitor’s product over yours? I bet you have. I see startups time and time again say “Oh, we just need X feature” or “We just need to spend more on marketing.” But have you ever considered it might be a branding problem? There are over 1.3M...
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Next time you walk down a busy city street, pull out your smartphone, hold it down around your waist so nobody can see you’re filming, and film the people around you as you walk. When you get back to your desk, review the video and take note of how much you can tell about these...
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Choosing a brand name for your startup seems like one of the most important things you’ll ever do, and it can be a roadblock. How do you continue without first agreeing with your cofounder, spouse and dog what to call this thing? And this could really matter — you need to register it as a domain name, trademark,...
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