Tag

brand
A BlueChilli
The first ever BlueChilli logo was awful. It turns out it’s really hard to draw a chilli in a way that doesn’t look like a kid’s crude doodle, or a crude old man’s doodle. However, the logo we have now was born from necessity, not from spending thousands with a design agency. Humble beginnings In...
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Choosing a brand name for your startup seems like one of the most important things you’ll ever do, and it can be a roadblock. How do you continue without first agreeing with your cofounder, spouse and dog what to call this thing? And this could really matter — you need to register it as a domain name, trademark,...
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At the beginning, even before we apply to BlueChilli, most of us brainstorm a brand name for our startup, register a domain, setup a Launchrock page, Google Apps for email, and brief the 99Designs community on a logo. As soon as we choose a logo we like, we’re all set, right? Wrong. It fascinates me how many startup...
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