Edwin has ample experience building early stage companies. With a huge love of music and background in digital marketing, media and advertising, Edwin was the guy to take on the daunting task of shaking up the live music industry.

The idea behind the company was born out of his frustration as a student. The frustration of not being able to afford and convince more mates to come along to see all his favourite acts live.

GiggedIn has revolutionised how live music is consumed and made it more accessible to millions of Aussies through its membership service which gives people unlimited guest-list access to incredible shows in their city for a monthly fee.

GiggedIn works alongside and supports the biggest players in the music industry by curating amazing shows headlined by well-known international and local artists across a multitude of genres. With a rapidly growing number of venues being filled up by GiggedIn members, the service is widely seen as the most exciting innovation to happen to the industry in recent times and has been called a millenial’s dream come true.

Edwin has successfully led GiggedIn through several rounds of funding, been featured in publications such as GQ, The Australian, The Sydney Morning Herald, Dynamic Business, StartupSmart and others, and was one of the original founders involved within the BlueChilli portfolio.