Darren is a ‘roll your sleeves up” kind of entrepreneur. With a diverse back ground ranging from early days in the mining industry, to later years running small businesses, Darren’s passion for technology and business was always going to arrive at this point.
Between running his real estate business and also a clothing boutique with his wife, Darren noticed the trend in his Gen Y staff and how walking into a shop seemed all too hard.

“I remember sitting there one lunch time and watching my staff basically walk out in droves to queue up at the post office and pick up their online shopping parcels, while the other half were busy scanning web pages trying to find the cheapest price on every online store you can think of. It was at this point I realised the future was in online shopping and I needed to be a part of it.”

“I love making things easier and finding new ways of doing things without reinventing the wheel. I love solving problems and get bored with the 9-5 lifestyle, I need to be challenged all the time. Running businesses and pushing the envelope is something I can’t get enough of, I couldn’t imagine doing anything else. I like the good things in life and work hard until goals are ticked off.”