CASE STUDY

Folktale

The power of a film director in the palm of your hand

Startups / Case Studies / Folktale

The pitch

Folktale is an all-in-one solution which gives even the most technically challenged user the ability to create beautiful and meaningful videos in minutes. It simplifies the process of video creation and enables stories to be told quicker and easier than ever before.

Three iPhone screenshots encapsulating the slick menu interface and shooting interface of the Folktale app

The product vision

Engaging video content is difficult to produce - as well as expensive; most creative agencies don’t work with projects less than $10K. Yet, as social media changes, the appetite for video - produced faster and cheaper - is growing exponentially by the day.

This was created after undergoing a rigorous competitor and industry analysis, content and social media channel review and keyword research. This data and research driven approach meant that Folktale had the reassurance that they were targeting the right verticals with appropriate messaging in the best possible channels.

Work is ongoing with Folktale and the Marketing Services team on PPC and advertising campaigns, social media and content strategies and website and customer analysis to optimise and deliver the best value possible to the team.

The people who feel this pain most are content producers, bloggers and SME’s - or anyone who wants to make a video worth sharing!

Folktale seeks to make a way for people to easily create engaging video content, guided by creative experts. Using an interactive experience to navigate the user through the process, anyone will be able to create an engaging video.

When Folktale were ready to begin the journey of customer acquisition, the BlueChilli Marketing Services team developed a go to market roadmap and strategy for launch.

The functions

  • Choose a story template to guided what shots to take
  • Record in-app, or import video from your phone
  • Trim and compile videos into a continuous clip, with end tag and music
  • Publish, share, or export

2017 Winner Good Design Award for best App Design

"I felt like my Product Manager, Designer and Senior Developer bled Folktale green 🙂 They always went over and above to hit a deadline."
David, Folktale

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