Splitsville is the premiere online destination for people facing a ‘split’ of any kind, be it a divorce, the end of a domestic partnership or long term relationship. Today we’re announcing New York-based tech startup is the third US startup to join our startup portfolio.

Splitsville founder Tara Averill’s previous career was as a successful agent for creative talent, representing directors, animators and visual effect artists. Among her best-known clients were David Fincher, Mark Romanek and Alejandro González Iñárritu.

“One day I found myself in a marriage that I no longer wanted to be in,” Ms Averill said. “It was not acrimonious, just scary and sad to be ending a marriage which had worked for as long as it did, until it didn’t. I was facing co-parenting, living in separate homes, and I found there was nothing that supported that transition. There was no roadmap, no handbook. I wanted to empower myself and others.

Tara Averill, Splitsville CEO

Tara Averill, Splitsville CEO

 

“Now it’s about more than helping people manage breakups, it’s about navigating relationship upheaval and preventing unnecessary splits — empowering people to find solutions, advice and support before they get to the cliff. We have the content, community and support you need to work on rescuing your relationship.”

“People still refer to a marriage that ends as a ‘failed marriage’ which is an extremely negative disempowering term. Quite frankly I consider my 10 year marriage and compassionately handled divorce a huge success and a fantastic example for my children.”

BlueChilli’s President of Global Growth and Strategy, Mr Bane Hunter, said “We’re pleased to announce that we’ll be investing in Splitsville to help develop commerce and a global, multi-lingual presence for this uniquely valuable content property. We think we’ve identified one of the most promising startup founders of a generation in Splitsville’s Tara Averill, who brings a unique mix of personal experience, commercial smarts and dynamism.”

“This is BlueChilli’s first content play,” Mr Hunter said. “This is the first lifestyle content brand we’ve seen to bring a somewhat taboo subject to the forefront and make it normal, appropriate, even glamorous and funny. It holds a multigenerational interest.”

Ms Averill said she’d been seeking a technical partner in her startup when she had an opportunity to meet BlueChilli.

“Great CTOs (Chief Technical Officers) are hard to find,” said Ms Averill. “To really relate to Splitsville you need that relevant life experience and the talented young developers I could afford just don’t have that.”

“I chose BlueChilli because it seemed more like a partnership opportunity than a sales pitch.”

Get Splitsville

Splitsville is available now at http://www.splitsville.com and the iOS app can be downloaded from the Apple App Store.

BlueChilli’s growing US portfolio

Other US startups in the BlueChilli portfolio include calendar sharing startup CalendarTree and celebrity social media startup Starpower.

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