BlueChilli > Blog > Blog > Xcelerate Scale-Ups Announced!

After screening 50+ applications, we’re excited to announce the three scale-ups that have been selected to pilot with Coca-Cola Amatil (CCA) through the BlueChilli Xcelerate program.

Xcelerate is one pillar of Coca-Cola Amatil’s corporate venturing platform, Amatil X, which was created in partnership with BlueChilli, so that together, we could identify the best ideas to expand CCA’s core business and open up opportunities for founders and startups within logistics, sustainability and wellbeing. This opportunity gives scale-ups the chance to use their product within CCA’s extensive value chain.

To find the best scale-ups for this opportunity from the Australian startup ecosystem, we looked for innovative startups already operating in the areas of either sustainable futures, customer experience or route-to-market. To be eligible for the scale-up program, these startups had to have a product in market, with at least early customer traction, and the potential to grow quickly when piloting with CCA.

Natalie Collins, Head of Amatil X at CCA, sees the benefit in working with startups and scale-ups that speak directly to CCA customers:

“There is a lot we can learn from the approach players in the startup world take. Founders recognise that the customer is the expert in the problem, and the only way you can build the right solution/product is by asking customer after customer about their experience.”

Working with BlueChilli so far, Natalie has seen two major learnings from working with BlueChilli:

  1. Founders have a real obsession with understanding customer and problem, and
  2. It’s important to create a prototype rapidly.

The scale-ups selected for the program have shown that they’re invested in working with their customers and they have a tried and tested product.

As part of the Xcelerate program, scale-ups have received access to a key commercial partnership with CCA, mentoring, useful direction from industry leaders and key feedback on their pitches.

In the space of a few weeks, the scale-ups have already had great successes through their work with CCA.

Laurie Wespes, Founder at Snooper, believes that the collaboration with Coca-Cola Amatil is helping to shape the future of crowdsourcing.

“Together, we are building a platform that will help the FMCG ecosystem improve in-store execution and deliver better shopper experiences in Australia and beyond. In only a couple of weeks, Amatil has scaled our solution across five product areas with some of our missions already delivering a 100 x return on investment.”

Bellr is a platform for the hospitality industry which help venues and brands attract and retain customers through dynamic venue promotions and tailored loyalty programs, leveraging the emerging trend towards an on-demand cashless economy and increasing use of mobile devices.

Snooper is a crowdsourcing platform for brands and retailers, leveraging a community of 35,000 everyday Australians to collect in-store data and share their experience with brands in real-time via our app. Shoppers get paid via the App to take a few photos and answer easy questions about in-store execution, while FMCG companies get instant access to actionable insights through a dedicated online dashboard.

Staybil drives operational efficiency by leveraging the combined power of machine learning and enhanced modern mobility. Staybil’s optimisation engine utilises existing but often underutilised enterprise data to drive improvement, improve customer satisfaction, and reduce costs. Staybil also optimises static and dynamic workforces for medium and large location-based organisations and consults on infrastructure optimisation to combat urban congestion.

Find out more about the Xcelerate cohort of startups on the Alumni page on the Amatil Xcelerate website.