The Brancott Estate winexplorer innovation challenge was open to entrants from Australia and New Zealand, and had more than 100 innovations entered. In March, five finalists were announced, Wineminder was one.
Wineminder participated in an intensive bootcamp with BlueChilli before pitching to a judging panel comprising Patrick Materman, Brancott Estate Chief Winemaker, Paula Joye, editor of The Joye blog, Sebastien Eckersley-Maslin, Founder and CEO of BlueChilli and Paulina Larocca, New to World and Creativity Director, Pernod Ricard Winemakers.
Wineminder is a temperature sensor, a mobile app and insights into wine aging combine to create a cellar management system that uses actual storage conditions to determine peak drinking windows for wine, removing guess work from when wine is best drunk and ensuring cellared wine is enjoyed at its optimum maturity.
Watch their story below.