The Brancott Estate winexplorer innovation challenge was open to entrants from Australia and New Zealand, and had more than 100 innovations entered. In March, five finalists were announced, BYO Vine Guide was one.
BYO Vine Guide participated in an intensive bootcamp with BlueChilli before pitching to a judging panel comprising Patrick Materman, Brancott Estate Chief Winemaker, Paula Joye, editor of The Joye blog, Sebastien Eckersley-Maslin, Founder and CEO of BlueChilli and Paulina Larocca, New to World and Creativity Director, Pernod Ricard Winemakers.
BYO Vine Guide is designed specifically for wine tourism, this online platform allows people to create personalised cellar door tours based on visitor ratings and specific experiences. Visitors to wine regions benefit from easily identifying and planning cellar door experiences that match their particular preferences.
Watch their story below.