What do you want it to say?
What do you want your name to say about your business? Do you want it to be cute, webby, informative, or dare I say it – egotistical? (I should say from experience that naming a product or business after yourself is not a good idea unless the product is yourself – it is also much harder to sell it when you want to!)
Ask around – if you have a friend in marketing, ask them for some ideas. For example the name “semi-blog” came from my good friend Kirsty while discussing (totally unrelated) Bassets Jelly Babies. She said it was a combination of my name and sounded ‘cute’ – within 10 minutes I had registered it! Names can come from anywhere, the name of my holding company came from a local pub (and it was my business partner’s idea), BlueChilli came from K’s father – my digital signage company from sticky tape! (my brilliant business partner again!) If you’re still stuck, try the addictive Web2.0 name generator or MakeWords.
I wanted a name that spoke for its self, a name that was instantly recognisable, a name that had high natural SEO potential and a name which had .com and .com.au domains available. On my whiteboard and in no particular order, I wrote down all words that were related to the service: (An added bonus was I now had keywords to search for!)
Logbook, car, tax, log, mileage, kilometer, automatic, autocar, vehicle, broom, pen, jot, entry, log (again), book, online, sms, tech.
After a surprisingly short period of time, I came up with “AutoCarLog”.
I must disclose that I came up with the name when the idea was first thrashed out a few months ago and registered autocarlog.com, autocarlog.com.au and the SSL certificate back then. The idea and the domain names then sat on the shelf for a rainy day – which is now!