Like all good startups we’ve had to learn by doing along the way. One of things we’ve managed to figure out is how to validate the heck out of any* startup idea before you start building anything. It’s crazy how many well-meaning, excited founders mistake activity for progress. The last thing you want is to be the founder of a digital product or service that nobody wants or is too expensive to be desirable in its target market.
That’s why we’re ramping up our ability to help founders Validate Validate Validate! (seeing a theme here) It’s in the top of the list of things to focus on if you want to be a successful startup. Sure, there’s plenty more to it, but without a clear signal from your actual target marketing that the problem you’re solving is valid and people are willing to pay for a solution; your startup is pretty much doomed.
One of our latest Validation Bootcamp participants came back to Catherine, our head of the Startup program and Bootcamp drill sergeant (in a really nice way) with the following feedback:
“I found the program extremely useful and practical. I feel like I know the preliminary steps I need to take to validate an idea and I feel confident that I can do that now. Before this, I didn’t even know where to start! Everyone I have spoken with at BlueChilli has been more than willing to help, answer questions and has shown tremendous support. I wouldn’t hesitate, if given the opportunity, to be involved in the 156 program at BlueChilli.” ~ Willo, one of the latest Validation Bootcamp participants
This is what gets us out of bed in the morning. This is how great startups are born; from supporting daring, hard working entrepreneurs who chase a validated vision. It’s not about magic, luck or just having a lot of rich friends. Great startups are born of a big list of small steps…and it’s important you surround yourself with the right people to keep you going!