Have you ever feel annoyed by CAPTCHAs on web site where you have to type blurry distorted words. CAPTCHA is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a human being. In current web, some CAPTCHAs is really badly distorted that you can’t even read words. This really annoys me a lot whenever I go to site that uses CAPTCHAs.
This start up company turning this pain into fun by replacing simple text based CAPTCHAs with simple mini game. It’s quite interesting and funny idea and great example of business model that turning pain points into profitable business.
Check it out on their site – http://areyouahuman.com/