Melbourne-based incubator BlueChilli says it plans to launch one start-up a month as it finalises plans to open a Sydney incubator, with further plans to expand to the United States and South East Asia.

BlueChilli was founded by former Navy officer Sebastien Eckersley-Maslin, but only moved into the start-up accelerator space 12 months ago. It is backed by Domenic Carosa’s Future Capital Development Fund.

The incubator has big plans for 2012, including the launch of a Sydney incubator to complement its already-thriving base Melbourne base, which recently held a soft launch.

“We’re finalising the address on the Sydney one – we’re hoping March,” Eckersley-Maslin says.

Once the Sydney site is open, Eckersley-Maslin says he will formally launch both locations simultaneously.

He says BlueChilli’s approach is very different to other technology businesses, with the focus on getting the business model right before looking at the technological solution to support it.


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