Launch of Xcelerate

BlueChilli > Blog > Blog > Launch of Xcelerate

Today, I’m really excited to be announcing a global partnership to accelerate startups with one of the most iconic brands – Coca-Cola Amatil – and simultaneously launch our operations in New Zealand.

Coca-Cola Amatil is an organisation that reaches every Australian and New Zealander. Across these countries there are a million people with a million ideas, everyday creating a million opportunities to solve global challenges. Our partnership, Xcelerate, will help identify and support the best of them, to help them launch their product, partner with a global company, raise capital and recruit talent.

The Xcelerate Program

We’re looking for ideas which address three challenges set by Coca-Cola Amatil.

  • Building great experiences for customers with personalisation and data;
  • increasing sustainability, wellbeing and health; and
  • improving efficiencies in logistics.

At BlueChilli, we are committed to driving innovation by empowering the majority of people who don’t have a full technical team at their disposal and who don’t want to give 50% away to a tech co-founder they just met. As part of our investment, we provide a full engineering and creative team who support our founders to test, iterate and launch their product and in exchange we receive 10%.

By solving real challenges set by our partner, Coca-Cola Amatil, our startups will be addressing real needs – and if they’re successful in meeting those needs, they’ll have the ability to scale globally through the Coca-Cola Amatil network. We’re bringing real customers to the table.

Investments in our Startups

On the back of our global partnership with Singapore based VC fund Hatcher, and combined with the BlueChilli Venture Fund, there is up to an unprecedented $538,000 available to every startup which successfully completes the BlueChilli program and satisfies raising targets. An initial $38,000 of this is invested by the BlueChilli Venture Fund into every startup which completes the bootcamp accelerator, in exchange for 5%.

Additionally, our partners at Coca-Cola Amatil have set aside up to an additional $10M to invest in selected startups who graduate from either the Xcelerate startup or scale-up programs.  Together, we’re backing success.

And of course investors who invest in these successful BlueChilli startups are eligible for tax concessions under BlueChilli’s ATO private ruling.

Both Australia & New Zealand 

There is no other program in Australia and New Zealand which comes even remotely close to providing this level of support, infrastructure, capital and opportunity for people who want to solve great business challenges to start, launch, scale and grow their ideas. There’s no better time to start a company.

Finally, I also want to formally welcome Megan Flamer to the amazing BlueChilli Team as Xcelerate program director. Megan joins us from San Francisco where she brings a wealth of global experience to support our selected startups. Working closely with the Xcelerate co-founders Natalie and Chris, they’ve put together a program and investment package that gives Australian and New Zealand residents the best possible way to launch their startup.

Seb & Megan from BlueChilli

I started BlueChilli with the vision to empower and support entrepreneurs. With Coca-Cola Amatil, the Xcelerate program achieves my vision in a way which I never dreamed was possible.

This is a big deal. Get on it.

If you want to submit an idea to the Xcelerate program, visit to submit your idea. Applications close 14 May 2018.