How to crowdsource a cocktail

As part of the BlueChilli York Street incubator opening we wanted to do something different with our drinks.  Our theme for the event was community and our mixologist guru Alexx Stuart suggested we “Crowd source” our own cocktail.  Awesome.  So when the invitations went out to our guests we asked everyone to fill out a quick Survey Monkey survey which had a dozen questions to determine what kind of flavours we would use.  People were asked to choose between fizzy and flat, citrus or sweet and muddled or straight up.  Over 200 people from the Sydney tech community responded to the survey making it the biggest tech industry cocktail survey ever undertaken in Sydney!

See the survey results

So, Alexx then went back to her laboratory and armed with a survey full of tech opinions on taste and flavour conjured up an extrodinary  concoction.  And TechPunch was born!

TechPunch recipe:

To make 1 large punch bowl full (minimum 20 litre capacity otherwise you can halve the recipe):

  • 3 litres of vodka
  • 3 litres pomegranate juice
  • 4.5 litres of white wine
  • 3 litres fresh lemon juice
  • 1.5 litres citrus syrup (see note)
  • 4.5 litres soda water
  • 1 market bunch fresh mint leaves, picked off the stem
  • Pour all into the large bowl and serve into tumbler or wine glasses that have been filled with ice!
  • Garnish with fresh mint sprig.


  • Depending on the sourness of the lemons, you might need a little less or more to create a balanced flavour.
  • For the syrup, peel the zest of 15 oranges and 15 lemons and mix into 3kg raw sugar. Allow to sit for 24 hours, then the next day add 1.5 litres of water and turn on a low heat for 15 minutes. Strain off the zests, allow syrup to cool, and use. For a simpler punch, you could just use straight sugar syrup.
Filed under:   crowdsource   startup   techpunch