Giggedin raises $500k to change live music industry

by Alan Jones on the 2nd of July 2015

We’re delighted to report that BlueChilli portfolio startup GiggedIn has closed a seed funding round of AUD500,000 to prepare for global growth and service the growing demand from brand marketers seeking a youth audience.

Investors include the BlueChilli Venture Fund, Blacksheep Capital, QUT Creative Enterprise Australia, Dominet Digital, Social Family Group and a number of individual angel investors.

The original vision for GiggedIn was to be a ‘Kickstarter for live music events’ however the company has evolved to offer a variety of services that help event organisers and artists engage fans to maximise their chances of selling out shows. By tapping into successful models which leverage the growing popularity of crowdfunding and crowdsourcing, GiggedIn empowers fans to activate their friends and social network to influence the locations, supporting acts and viability of events.

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GiggedIn founder and CEO Edwin Onggo said the company’s growing team has validated the core business model, built partnerships with some of Australia’s biggest youth and music brands, and shareholders are excited about the road ahead.

“This investment round has shown that some of the best people in business, technology, the creative sectors and music industry believe in the vision of our company as well as our management team. We’re excited about the impact we’ve had so far as well as working towards rolling out our offering on a global scale,” Onggo said.

“Our intelligence on the live music market through our investors, advisory board and real world experience is now second to none. We understand where the biggest inefficiencies lie and we’re using technology to grow the sector by getting more fans out of their homes so they experience more of the artists and events they love.

Anna Rooke, CEO of QUT Creative Enterprise Australia, said CEA was optimistic about the potential for this early-stage Australian tech startup.

“We’ve seen success for creative projects crowdfunding on platforms like Pozible, Kickstarter and Indiegogo but it’s hard for live music events to succeed on those platforms. We love how GiggedIn has adapted to leverage the elements that work with crowdfunding and geared it towards unlocking the one of the most powerful connections that exist – the one between an artist and their fans.”

Coverage on the story in StartupSmart here.

In the photo (from left to right): Anna Rooke, QUT CEA, Ed Onggo GiggedIn, Dan Gavel, Blacksheep Capital, Sebastien Eckersley-Maslin, BlueChilli.

 

Edwin Onggo GiggedIn
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