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Writally- Cas McCullough

Cas McCullough, founder and CEO of Writally, is on a mission to make terrible business blogs a thing of the past! While ‘publish or perish’ used to only apply to professional authors and academics, in the current digital market landscape it now applies to almost everyone. As a successful, published author with over 25 years in marketing and communications she knew she was the woman for this quest. Cas sees clearly the answer to the flood of sub-par business writing that has been rampant in the digital publishing space over the past few years: structure! Her unique method creates tailored ‘recipes’ for all sorts of business blogging needs based on extensive research of what works.

Like all good startup stories, Cas has had her fair share of challenges to overcome. Being the strong, pragmatic, can-do lady that she is, she focuses on the positive as she charges ahead with her startup goals. We’re thrilled to be helping her take her brilliant idea and reach a much bigger audience.



What’s the problem you decide to address with your startup?

Small business owners wear a lot of hats and with marketing being more about relationship building and establishing your value these days, you can’t just throw money at the problem like in the old days when ads were THE way to gain traction with your business.

Business owners have been forced to become publishers, whether they like it or not and they struggle to find the time to write and create content. That’s where Writally comes in.

I wanted to make business blogging a less painful experience and cut the time it takes to produce quality content. I also selfishly wanted to see business owners produce less boring content. Who wants to read something that makes you yawn! Good content will entertain, attract and compel people to buy and that helps everyone!


What was the ‘ah ha’ moment that you realised you needed to do this?

Just seeing the reaction to my idea when I put it out there into the world. The response was overwhelming. “When are you going to have this ready?” Now? How about now?

I realised how much this would help other business owners.


When did you realise you didn’t want to go it alone?

When I first pitched the idea at Little Tokyo Two’s SOOOB competition I realised that I didn’t have the tech expertise to turn Writally into a scalable idea. I knew the only way I could bring it to market sooner was to get help and support and funding.


What’s your superpower as a founder?

I have ADHD and that gives me the unique ability to create, innovate and also concentrate for hours at a time (so long as I don’t get distracted by anything bright and shiny). I also have many years experience in my field and know the problems small business owners deals with intimately. That gives me a lot of insight into what to develop and how to market it to the right audience.


What’s one way you see your startup influencing the future?

I’ve seen a lot of content marketing gurus talk about using structure in blog posts but no one has yet thought about actually providing structure. I think that a tool like Writally will not only help writers create better content faster but will also inspire other innovators to think outside the box when it comes to traditional disciplines such as writing, grammar, story structure etc.


What’s the most surprising thing you’ve learned so far as a startup founder?

I’d say the most surprising thing I’ve learned is how easy it actually is to attract investors when your idea solves a problem they themselves are experiencing. That just hadn’t occurred to me before.

To learn more about how Writally can help you check them out at

To learn more about how BlueChilli can help you take your idea and make it scale go to