The essential startup metrics, never before revealed!

by Alan Jones on the 9th of May 2017

We’ve all heard about CPC, CPA, CTR, LTV, CAGR and EBITDA but if you’re not tracking the following key metrics, you’ll crash and burn:

  • At the very beginning EFCKYS (Earnings From Consulting to Keep Your Startup Afloat) is crucial.
  • If you’re not bootstrapping make sure you’re measuring CTTS (Coffees To Term Sheet).
  • From that moment on, you’ll think you’re tracking EBITDA but you’re actually tracking ESBCOSRU (Earnings Before Cost Of Sales Really Understood).
  • When you sit down with your advisor at the end of your first full financial year you may discover EBCTD (Earnings Before Confusion, Terror and Delegation)
  • All year until that point you’ll have been operating off the closely-related EBFUD (Earnings Before Fear, Uncertainty and Doubt) – #hattip to Craig Stump.
  • Always have your SRPSP handy when you stumble to breakfast after only three hours sleep (Simplified Revenue Pacifying Spouse Or Partner)
  • If you’re having a great year beware of ROHMAC (Rate Of buying Herman Miller Aeron Chairs).
  • No matter your true financial performance, always ensure  stakeholders believe you are tracking UATTR (Up And To The Right).

Any other metrics I’ve forgotten?