Beware thy envy… sometimes clouds have a blue lining…
Last week I had the pleasure of spending time with three very large brands discussing innovation, emerging technology and time-to-market. All came equipped with the requisite buzz words — “fail fast, social media, digital disruption”…
…but none of the ethos.
The list of shared woes could be re-labelled “corporate kool-aid”:
- Business case costs more than the deliverable
- Key person discomfort
- Overhead of agile cannot be applied
- Governance concerns of outsourced dev
Interestingly, the perfect panacea in all cases seemed to be perspective. Down the tie, don the t-shirt — get amongst it. Incubators walk the walk, enable the words and thrive working without a net, but within an ever-evolving framework.
Viva cliches. Want examples of how it could be?
“Do or not do. There is no try”
Ah Yoda; wise, but it’s harder than it sounds. The paradigm shifts dramatically when “paycheck” turns to “investment.” Interestingly, we’ve noticed that focus increases exponentially when “clocking in” has no correlation to compensation.
“The shortest distance between two points is a straight line”
True, but that doesn’t always mean you’ll be there in the shortest time. Making educated decisions based on knowledge available establishes momentum — as we all know, it’s impossible to turn a boat unless it’s moving. Abide governance but don’t hide within it.
“Do you want fries with that?”
Hold the pickles and the lettuce, remember that distractions can lead us astray. The best apps are only 85% complete, a great brand never says “done”; however, keeping the path toward MVP (Minimum Viable Product) free from fairy dust and taking the machete to the bushes in your way brings benefits.
“You can’t always get what you want…”
Alas, sometimes business case expectations promise the ‘shiny stuff’ and “Oh you know, that cool thing” and “wowza, ka-boom” — and the merits are based on the cover vs. the deliverable. Perspective on delivering and deliverable ensures a warrantable chassis vs. flash in the pan obsolescence.
So where to next? Cut the net, smell the sweat, unshackle the norm… or just pay us a visit at BlueChilli — helping corporates rock.