GETTING the word out Search engine optimisation as a marketing tool is cheap and effective. Think from your customers’ perspective to find the right words and language for your website – what would they be looking for when they go online? Ensure the site is easy to use from any computer.
Finding private investors There are aggregate sites such as the Australian Investment Network, business angel groups in Sydney Melbourne, and incubators such as Pollenizer, Blue Chilli and the York Butter Factory.
Take your idea at an early stage to one sophisticated group of investors before you do too much with it, see what they think, and spend another six months refining it before you pitch again.
Preparing a pitch Find a market, know what your clients’ needs and wants are, and build the product around that, using your inventor’s lightbulbs. Talking to prospective investors, you need a detailed business plan and a budget. If you don’t know how to write a business plan, google a template. Offer something more tangible than just a good business idea.
Seeking government grants Whereas private investors seek financial returns, governments are seeking more of a community kind of return. So, show how your business would strengthen its industry or give back through knowledge-sharing, recruitment of talent, training and mentoring.
If you get the grant, it’s not just the money but also the help of experienced case officers and networks governments can offer.
Read more: http://www.theage.com.au/business/advice-for-startups-from-the-whizzes-20120617-20i3k.html#ixzz20SQtPoON